DEMAND REPORT · SPRINT · DAYS 1–7EXAMPLE
The test
- Idea
- Birthday cakes for offices, by 10 am
- Buyers
- Office managers in London
- Price shown
- €39 for a team of 10
- Step asked
- Join the waitlist
- Channels
- Meta and Google Search
- Ad budget
- €100 over 5 days
- Pass mark
- 8% join, agreed before the ads
- Page
- Approved on day 1
The numbers
- Visitors
- 286from €100 of ads
- Sign-ups
- 31joined the waitlist
- Sign-up rate
- 10.8%pass mark 8%
- Cost per sign-up
- €3.23€100 ÷ 31
Sign-ups per day of ads
By channel
| Channel and spend | Visitors | Sign-ups | Rate | Cost each |
|---|---|---|---|---|
| Meta€60 | 198 | 22 | 11.1% | €2.73 |
| Google Search€40 | 88 | 9 | 10.2% | €4.44 |
| Total€100 | 286 | 31 | 10.8% | €3.23 |
By ad
| Ad headline | Visitors | Sign-ups | Rate |
|---|---|---|---|
A cake on every desk by 10 am | 113 | 14 | 12.4% |
Birthdays sorted for the whole office | 97 | 10 | 10.3% |
Order today, delivered tomorrow | 76 | 7 | 9.2% |
What people said
- Top searches
office birthday cake delivery
,order a cake for work
- Most asked
Gluten-free?
(6),Before 10?
(4),Pay by invoice?
(3)- Why some left
- Price for a team of 20 (9 of 23), not sure yet (8), use a local bakery (6)
Next steps
- Build the order page, with a gluten-free option.
- Test a team price for 20 people, around €59, with the waitlist.
- Offer invoice payment for companies.
Verdict
Go
10.8% joined against a pass mark of 8%. People want it at €39.